The web-based newspaper Nettavisen still wears a heavy loss of 23 million, although the deficit was only half of what it was in 2008. The largest newspaper in terms of traffic also fronts the best figures. VG Multimedia generated a profit of 55 million kroner. However, it is significantly worse than the 90-plus million noted in 2008.
According to executive Jørgen El Fakiri AS in Metronet Consulting, online businesses must deliver more relevant advertising products to its customers.
– Norway has the world's most expensive banners in terms of both traffic and effect, he says. Fakiri feels the newspapers must make ads more relevant for advertisers.