According to Berg-Paulsen, the number of customers has increased by almost eight percent so far this year. 80 percent of the customers are small businesses with five to fifteen employees.
– Some order only once a year for the Christmas party, Paulsen said.
The figures speak for themselves: The business has been moving to the better since its acquisition in 2004, when ICA gave up. In 2009, “Rett hjem Norway AS” reached a revenue of 73.4 million kroner and an operating profit of 6.1 million. The corresponding figures in 2008 were 72.9 and 8.5 million. The financial crisis has not affected the business significantly.
Several private households have also started to order groceries from the website, and are all getting their groceries delivered at the door.