Last year the company had a turnover of 2,4 million kroner, leaving a profit of almost 0,1 million kroner.
With the concept of delivering baby clothes in black suit bags they have managed to create an exclusive feel to the brand.
– I think people buy the clothes not only as a gift for the baby but as a cool gift for the adults, Jåtog says.
– We are not at the top yet, and we are far from getting everything we want out of the company, but we are definitely heading in the right direction, Jåtog says.
Ugly Children’s Clothing is available in Norway, England, and selected stores in the United States, Sweden, Denmark and Iceland.