The company "Litt Luksus" has had a difficult start in Norway. The concept, renting out expensive designer handbags for a short period of time, has become a huge success in America, and is increasing in popularity in Sweden, England and Germany.
– We have not had as much business as we had hoped for, Cecilia Hanisch says. This is not the U.S, so we realized that we have to focus more on sales in addition to the rental business, she says. Along with Heidi Krogh, they have a storage in Nordstrand, and rent out bags via an online store. From 300-700 kroner, you can rent bags from brands like Chloé, Chanel, Bottega, Gucci, Louis Vuitton, Miu Miu and Mulberry. The bag will be yours for a week.
A Little Luxury opened in September last year and have about 250 unique users from the age of 20 to 60. The average customer is a women between the age of 20 to 40.