The telecommunications company Ventelo is among those who want to reach out of the business sphere: At this year's Masters Champion boat race, they chose the sellers of the street magazine =Oslo as boat crew, over the traditional choice of customers and business associates.
– The vessel used to train sailors for big boats, which we think is a good activity to sponsor. When we had the boat for one day, we wanted to invite the =Oslo vendors so they could have a different experience for one day, Egede-Nissen says.
Christmas 2009 was the first time the company decided to donate for charity instead of giving Christmas gifts to its ownemployees. The result was a gift of 200 000 kroner divided between the Salvation Army and the National hospitals childrens cancer department. This year, they will repeat the gesture: After a poll among the employees, an organization will be receiving a grant of 200 000 for Christmas.